in ENGLISH, STYLE

Say it with a T-shirt: Logo mania

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say-t-shirt-logo-mania

The humble T-shirt, the emblem of the 90’s is back along with the 90’s mania for logos and it takes you from runway to street style to smart outfits with a twist. From Maria Grazia Chiuri’s statement on Feminism (read all about the iconic T-shirt We should all be Feminists and Adichi’s speech and book here) to The Blonde Salad’s logo T-shirt, more and more designers are choosing bold statements engraved on T-shirts or just ordinary emblems [like McDonalds] in an ironic twist on fashion and mass consumerism.

 

This kind of irony has been an art trend [think Cambell soups], and art and fashion are much more connected now.

Millennials are a generation who is trying to find ways to express their disdain for mass culture not by opting out of it but by abandoning themselves to it entirely a kind of sarcasm or wink to mass production in fashion and design.

It doesn’t harm designers who want to reach a completely different audience and demographic that has little to do with luxury fashion.

 t-shirt mcdonalds

With my gal Anna from Via Dell’ Anna we did our own double take on Logomania and Colorblocking and you can see all about it below.

logomania

t-shirt

t-shirts

logo tees

Thank you Vasilis Ikoutas for the patience and the popping pictures & the girls at Bobbi Brown at Sephora Rhodes for the amazing make-up.

Photography: Ikoutas Vasilis

Make-Up Bobbi Brown at Sephora Rhodes

Nails: Fairy Nails Rhodes

 

Girl on caffeine

2 Comments

  1. Πες το με ένα T-Shirt - Island Diaries

    […] read the article in English here […]

    02 . May . 2018
  2. Love like a Princess - Fight like a Knight - Island Diaries

    […] know I love Graphic T-shirts. And when they come with a meaningful message I’m already […]

    01 . Jul . 2018

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